This week’s announcement of The Event Complex Aberdeen as the name chosen for the new venue is an important milestone for the project.
The Council is investing £333million in providing a world class facility that will be the envy of cities the length and breadth of Britain and far further afield.
SMG, as the company selected to operate the complex, has the key role of securing world class events to match the surroundings and they are as excited as us about the journey we’re on.
Having a new and distinct identity for the complex is central to SMG’s marketing strategy and it has chosen TECA to support the global campaign they are embarking on to attract new and exciting events and acts to Aberdeen.
The existing Aberdeen Exhibition and Conference Centre has served the city well for decades – we all have our own memories of the AECC and it has an important place in the history of region.
TECA is about looking to the future and will be a wonderful symbol of the way in which Aberdeen is transforming.
It is a flagship development in the wider programme of huge change that we can see throughout the city and will be an investment that brings positive impact for generations to come.
Everyone in Aberdeen will benefit enormously from the ability to attract bigger and bolder events to the area.
The cultural offering in the city has changed beyond all recognition in recent years as the Council’s events programme has brought new and innovative attractions to the city centre and TECA will support that by providing audiences with an even wider offering, of the type we have never enjoyed before.
Crucially the complex will give a significant boost to the business community, with a whole host of sectors benefiting from the economic growth it will support. Our Regional Economic Strategy has internationalisation and diversification as key themes and TECA pushes those to the forefront.
It’s so important that the new venue isn’t viewed in isolation but as a very significant cog in the wheel that is Aberdeen’s transformation, working in harmony with all the plans that are coming to fruition and the ambitions we hold to build on current projects with the next wave.
This week’s announcement is a reminder that work is progressing at pace and we can all look forward to the grand opening in 2019.
Cllr Douglas Lumsden